October 16, 2010
Cambridge, Ontario — Once in a while, a technology is introduced that challenges the status quo and becomes the new standard for an industry. The OptiMyst from Dimplex brings a revolutionary change to the fireplace category. The OptiMyst uses revolutionary technology to create the look of a real fire with 3-dimensional flames and smoke. Optiglo® logs that glow from within and a shimmering ember bed complete the life-like realism. The result is an appearance so realistic it could be mistaken for a traditional wood-burning fireplace.
“People are just amazed when they first see the OptiMyst,” says Martyn Champ, President of Dimplex North America Limited. “Their eyes are telling them that it is a real fire, but the ‘flame’ is cool to the touch with no combustion. The OptiMyst is a real game changer in the furniture industry. It’s the next big leap in appearance and realism. It looks good even when it’s off. When it is switched on and running, it is irresistible.”
The OptiMyst fireplace uses ultrasonic technology to create the flame and smoke effect. As the mist rises up through the logs, the light reflects and refracts within the water molecules creating a convincing illusion of flames and smoke. Users can control the amount of flame and the intensity of the smoke to suit their preference. Because the OptiMyst fireplace does not use combustion and because the flame is really just cool water vapor, it is completely harmless and free of toxic fumes. The OptiMyst does incorporate a powerful fan-forced heater that can be used to warm a room or turned off to allow the fireplace to be enjoyed even in warm weather.
The OptiMyst is a breeze to use and economical to enjoy. The fireplace simply plugs in to any standard household power outlet; no complicated installation, venting or piped fuel supply are needed. The easy-fill water tank lasts for 14 to 17 hours of continuous operation before refilling is necessary. Operating costs are estimated to be two cents per hour with the flame and smoke operating and seven cents per hour when the heater is turned on.
The OptiMyst fireplace makes its debut in two attractive mantel designs. The traditional mantel uses raised panels with bead molding on the pilasters and header for an intricate, handcrafted look. The fine cabinetry details include a full hearth, surround with picture frame molding and a two-tier top with set back centre section. The unit boasts an exquisite burnished walnut finish that will make it the focal point in any room.
For those with a more modern décor, the OptiMyst is also offered in a stunning contemporary style finished in deep gloss black with ivory crackle-textured accents. Dual offset pilasters, a recessed centre segment and a smoked glass shelf express the clean, elegant and sleek appearance sought by devotees of modern design. Either OptiMyst fireplace can be installed wherever a dramatic accent is desired, allowing apartment and condominium dwellers to easily add the warmth and ambience of a fireplace.
Furniture retailers from across North America will get a sneak preview of the OptiMyst at the High Point Market in High Point, North Carolina on October 16th.
Dimplex North America Limited, headquartered in Cambridge, Ontario is North America’s leading manufacturer/marketer of electric fireplaces and is a division of the Glen Dimplex Group of Ireland. The Glen Dimplex Group is the world’s leading manufacturer of electric heating products, having demonstrated outstanding innovation, quality and customer service for more than 35 years.